3 Steps to profitable growth
Find opportunities, take action, maximize marketing impact - with SAS® Customer Intelligence
After working with more than 3,000 marketing executives, SAS has a different view of marketing management. It's about more than data warehousing, social media and campaign management. It's really about connecting everything you do to revenue. WHAT IF . . .
Your marketing department could tell the revenue officer, "This is where you'll find new revenue, and here are the marketing programs that will make it happen."
You could say to the CFO, "Here's how a 10 percent budget cut will affect revenue and profit."
You could confidently inform the CEO, "I can give you 7 percent incremental revenue next quarter."
REAL-LIFE EXAMPLE: STAPLES
Challenge: The office superstore wanted to grow business and build loyalty by analyzing the purchasing patterns of its core customers and targeting them with relevant, profit-generating offers.
Solution: SAS Marketing Automation
Results: "We were getting a rate of return of 137 percent!" Jim Foreman, Director of Circulation and Analytics
Here's how you can use SAS Customer Intelligence to lead those conversations in your organization:
1. Find the most profitable growth opportunities:
Collect all market and customer data by integrating any data type from multiple sources.
Find opportunities others miss with the highest-precision data mining and analytics.
Maximize profitable growth with a choice of analytical techniques for forecasting
2. Make the right moves with all your marketing investments.
Get the highest return on your total marketing investment using unique marketing optimization.
Execute flawlessly with marketing and campaign automation using predictive analytics to put the right offer to the right customer at the right time.
Instantly adapt to customer interactions, making adjustments in real time with one platform for inbound and outbound marketing.
3. Maximize impact by taking this knowledge across all channels – and to every corner of
Put customer data at the center of all your business decisions with a real-time, consolidated view and common business analytics framework.
Create consistent customer experiences with multichannel marketing and a single view of the customer across all marketing and business functions.
Track, measure and share results across all channels and business units.