Are we too close to customers?
At SAS, our marketing and R&D divisions work together with customers to develop software products. Droves of our developers attend SAS users group conferences to talk to customers, demo new technologies and get user feedback. We have three customer advisory boards who tell us how they're using SAS products, what they'll need next, and what they think of our product road maps.
Our CEO Jim Goodnight is active with customer visits and still rolls up his sleeves to develop software. We give annual awards for user feedback, and to customers who are doing amazing things with SAS software.
Too close to customers? It's our specialty - along with helping you get closer to yours; find out how. Then check out how we're helping Expedia increase customer lifetime value and Danske Bank weed out high-risk customers.
This story appears in the Third Quarter 2011 issue of