Increasing campaign response rates at Staples . . . that was easy!

Jim Foreman on how the office superstore achieved a 137 percent rate of return on marketing. More

Features

Marketing: art or science?: Learn to balance the art of customer relationships with the quantitative analysis of customer data.
Banking on analytics: Banks worldwide are saving millions by detecting fraud, automating processes and forecasting risk.
Building a smarter grid: A modernized electrical delivery system is on the way – what will smart grid mean for you?
Telstra digs down under data: Find out how Australia's leading telco reduced processing times from 11 hours to 10 seconds.
10 steps to a greener supply chain: Tips from manufacturers like MillerCoors and POSCO to help you become leaner and greener.
Bringing down the house: Former professional card counter Jeff Ma tells how he used statistics to beat the game of blackjack.

Tech Highlight New frontiers for analytics: SAS CTO Keith Collins on the hottest new applications for analytics – and what's coming next.
Emerging Trends 'Cents-ible' marketing: Three simple steps for making the most of your marketing budget.
Business Analytics Business analytics for small and midsize businesses: New research reveals untapped opportunities for small and midsize businesses.
Partner Insight High-performance risk management: Is the infrastructure ready?: The financial industry is poised for transformation, but is the infrastructure ready for high-performance risk?
Best of Blogs The data avalanche: What is your organization doing to tackle rising volumes of data?
Editor's Note New Year, new resolutions: Social media has become a major part of most corporations' customer intelligence and customer support strategies.

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