New year, new resolutions
(or: Why I'm reviving my Twitter account)
It's official: Social media has hit the corporate mainstream. PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500® list and found that 79 percent of them use Twitter, 54 percent have a Facebook page, 50 percent manage a corporate YouTube channel and 33 percent have company blogs1.
Why? Because two-thirds of the global Internet population visit social networks2. If you're not active in social media, don't panic: It's a new year. Find out how to take social media from talk to action with Jim Davis' article. His advice is based on new research from Harvard Business Review; check out the full report.
Of course, your efforts in social media should be part of a larger customer intelligence and customer support strategy. For more on that, visit our special customer intelligence article. You'll find out how Staples achieved a "slam dunk" with marketing automation and why Tom Davenport says it's a great time to be in marketing.
As for my new year's resolution: I've been shy about joining the conversation, but am jumping into the Twitter pool to let you know what's hot in high-tech, what we're working on for the magazine and – most important – to get your input.
If you're a Twitter novice like me, check out Twitter 101 at www.mashable.com/guidebook/twitter. If you're more experienced, I'd love to know your Twitter successes and tips – contact me at: twitter.com/annelindsayb.
Happy New Year,
2 Nielsen, Global Faces & Networked Places, 2009
This story appears in the First Quarter 2011 issue of