What can you do with analytics?
Companies are starting to catch on to the value of analytics.
Recent research from Accenture shows that companies are recognizing the value of business analytics. Of the 600 executives surveyed, 71 percent said that their organization's senior management is still "totally" or "highly" committed to analytics and fact-based decision making.
According to SAS Senior Vice President and Chief Marketing Officer Jim Davis, the business leaders he’s meeting with are sold on the benefits of business analytics. Thornton May, who’s spoken to thousands of senior executives in the last 18 months, sees a similar trend – they’re all aware of what business analytics can do for them.
Executives are now focusing, according to Davis, on what other organizations are doing with analytics and how to apply those same lessons to their own businesses. Whether you're in health care or retail or banking, it's about using data to make better decisions, faster.
So in this issue, we bring you advice for doing just that. You’ll hear from Chico's CIO Gary King, who used analytics to help triple marketing campaign results. Jeanne Harris, co-author of Competing on Analytics, explains how to put analytics at the center of your decision making. Social media analytics is one of the hottest topics in the industry, but not everyone knows how to make practical use of this new data source. Check out these 10 examples.
Since speed to decision is always an issue, you’ll want to check out our special section on high-performance analytics to find out how Macy’s, Bank of America and United Overseas Bank are getting answers in minutes, not hours.
This story appears in the Fourth Quarter 2010 issue of