Verizon: Creating their own upturn

Verizon executives Diane Brown (left) and Carrie Gray explain how analytics generated sales growth during the downturn. More

Features

Meet your 24/7, 1.5 billion member focus group: Measure social media impact to know exactly where you stand with online consumers.
Lifesaving analytics: Sometimes crunching data is a matter of life or death.
Five ways to analyze text: See how leading companies are uncovering opportunities and better understanding customers – all by mining unstructured data.
Credible opportunities at Visa: Visa's Glenn Snyder on how the company improves strategy by analyzing product and client profitability.
Award-winning analytics: Meet five of SAS' most innovative customers: the 2010 SAS Enterprise Excellence Award winners.

IT FRONTIERS Four ways to divide and conquer: Choose the right high-performance computing method for your business analytics scenario.
INDUSTRY OUTLOOK The hefty toll of fraud: Governments turn to analytics to fight waste, fraud and abuse.
TECH HIGHLIGHT Top 10 data mining mistakes: Avoid common pitfalls on the path to data mining success with advice from John Elder, PhD.
BUSINESS ANALYTICS The challenge of change: IT Director Renee Nocker talks about Kimberly-Clark’s shift to an analytical company.
INDUSTRY OUTLOOK Building bullet-proof models: Bart Baesens shares tips for building bullet-proof risk models.
BEST OF BLOGS Quality first: Jonathan Hornby on how business analytics is transforming manufacturing.
EDITOR'S NOTE Have we got a story for you: Editor Anne-Lindsay Beall shares astounding stories from SAS users.

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