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Second Quarter 2010

COVER STORY

Improve response rates on marketing campaigns

Jiří Škorvaga, Deputy CEO of Česká spořitelna, talks about how SAS helped the bank achieve a 20 percent time savings and more profitable campaigns. More

 
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Features

Metrics that matter
Are your marketing initiatives measuring up? Use our checklist to find out.
Analytics do the strangest things
From protecting rare birds in Australia to turning wood chips into biofuel to selling wine in California, SAS passes the test.
Make better decisions
Author and researcher Tom Davenport discusses overhauling your company's decision-making process.
You become the hunter, and they become the prey
Read expert advice on detecting and combating high-tech fraud.

Columns

TECH HIGHLIGHT
Five steps to master data management
Learn how to integrate data across the enterprise.
CUSTOMER INSIGHT
Better risk rating models
Find out how Canadian bank CIBC developed better risk rating models.
IT FRONTIERS
The best days of analytics are upon us
Thornton May says start small and start where you are, but start now with analytics.
BUSINESS ANALYTICS
8 business analytics essentials
Find out what business analytics can do for you – and eight steps for getting started.
BEST OF BLOGS
FORTUNE says SAS is the best company to work for in America
CMO Jim Davis asks, "So what?"
EDITOR'S NOTE
New decade, new directions
Meet the new editor of sascom.

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