Introducing The SAS® Business Analytics Framework

Find your focus point and build from there

You have data everywhere. You have business problems that you know you could solve with that data. But you don’t know where to start. The beauty of a framework is that it helps you focus. It encourages you to find the most pressing – yet fixable – problems, solve them first and build from there.

Once you’ve used SAS to solve your most critical problems, you can build on that success and add more functionality over time. As new capabilities are added, your benefits continue to multiply and your total cost of ownership is reduced.

Where should you focus? Consider these four broad areas.

Data Integration
Always access and process the data you need. Improve data integrity at the source with automatic processes that consolidate, cleanse and standardize your data directly in your operational environments. Offer a collaborative environment with a common set of tools that promote the reuse and sharing of data to achieve faster results and lower costs. Deliver consistent, trusted and verifiable information across systems.

Analytics
Give decision makers a range of techniques to collect, classify, analyze and interpret data for business insight. Provide an added level of specificity to the decision-making process to address problems with greater precision and confidence. Instead of just analyzing historic information and using gut instinct, make accurate predictions to gain advantage, lower risk and plan for the future.

Reporting
The way you present analyses and provide access to hands-on reporting tools can be just as important as the reported results themselves. Help everyone in your organization make the best decisions by giving nontechnical users:

• Access to the right data.
• Tools to analyze and transform data into meaningful information.
• Reporting capabilities that make it easy to draw and share conclusions.

Business Solutions 
Business solutions top our framework to show the logical progression you can make toward solving complex problems with SAS. Our business solutions draw on the combined strengths of SAS software, professional services, training and ongoing support. Most importantly, SAS has experience solving problems in your industry, including anti-money laundering, expediting drugs to market, identifying cross-sell opportunities, assessing policyholder risks and forecasting demand.

Because of these core competencies, and because we excel in all these areas, SAS provides the most robust approach to solving your business problems – even your most complex ones – through one business analytics framework.