Doing good while doing well

In past issues of sascom, we’ve told feel-good stories about customers using SAS to save endangered species, increase funding for wildlife programs, improve local recreation areas – and much more.

In this issue, you’ll continue to read how business intelligence technologies can be used for the public good: enhancing education, aiding developing countries, improving budgets for public agencies and managing corporate green initiatives.

Doing good has never been the sole domain of public sector and nonprofit agencies. In fact, many corporations – SAS included – have long histories of doing good deeds while also doing well financially. 

Realistically, though, business intelligence systems have focused more on measuring and optimizing the “do well” aspects of a business, not the “do good” initiatives.

That changes with the release of SAS for Sustainability Management. Now there’s a way for conscientious organizations to identify and measure environmentally and socially responsible projects and balance stakeholder objectives with complex strategies for doing good.

It’s an exciting time for companies that want to measure progress toward the triple bottom line of improving people, planet and profits. Get started now using our five strategies for corporate sustainability.