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International Magazines

Office Space Innovator

Steelcase, the world's largest supplier of office furniture, recognizes new market opportunities -- netting $15 million from one campaign alone.

Where is Your Money Going?

Saïd Business School documents the benefits of a comprehensive BI platform from a single vendor.

An Ounce of Prevention

Using SAS, Cemig predicts energy demand and ensures accurate forecasts for long- and short-term planning.

Smooth Operators

End2End uses SAS to provide in-depth intelligence about the use of every new mobile phone feature and service.

Reducing Operational Risk

Woori, Korea's reigning bank, creates a risk-aware culture with SAS, improving market position and customer trust.

1-to-1 Impact
When it comes to customer strategy, companies need to do more and say less

When it comes to customer strategy, companies need to do more and say less, advise Don Peppers and Martha Rogers, Ph.D.

Insider’s View
Best Practices in Customer Profitability

Customer profitability unites customer segmentation data with data about revenues and customer costs, explains Bob Thames.

Emerging Trends
Working for the Customer

What's more demanding than working for the boss? Working for the customer, says Gary Cokins.

Editor's Note
New Editor, New Buzzwords

Alison Bolen takes the helm as the new Editor-in-Chief of sascom magazine.