Exploring Opportunities

What's so cool about our readership is that it's so varied. I can't think of an industry that's not represented in our global circulation. And if you look at the reader level, we're across the board – great C-level representation all the way to students who are just preparing to enter the business world. And these readers are using SAS^® to strengthen customer relationships, to fight money laundering, to plan merchandise strategies, to manage risk of all sorts ... you name it, they do it.

That diversity has helped this magazine stay interesting, informative and well-read. We have so many stories to tell – the hardest part is picking which ones to feature on our pages.

But I won't struggle with those decisions for the 2Q issue. My colleagues will do that as I'm on to new ventures within SAS. After this issue is put to bed, I'll move over to assist with communications strategy for JMP statistical discovery software.

Created by SAS co-founder John Sall, JMP is used in many of the same organizations in which SAS is used. But JMP users are often scientists exploring all the possibilities of their research or engineers working to make production lines more efficient.

To compare, consider most SAS software as an enterprise-scale vehicle for heavy hauling, while JMP is the perfect desktop vehicle for exploring and cruising.

I'm looking forward to exploring the many ways in which JMP is used and then sharing those stories with you via a variety of communications channels. If you're interested in innovation, quality, or Six Sigma, explore JMP yourself. Just point, click and discover: www.jmp.com.

Diana Levey
sascom Editor-in-Chief