SAS Goes Wild

The business of conservation: It may have many different faces and take myriad forms, but in the end, like any successful business, it's about making intelligent decisions. That's why, behind so many successful conservation efforts, lies state-of-the-art software from SAS.

World Wildlife Fund
Picture the face of a five-year old girl, getting a stuffed toy lemur from World Wildlife Fund in the mail – and it's just like the one she saw recently in the movie, Madagascar. A clever and well-timed e-mail enticed the girl's mom to donate to a fund to save the real animals of Madagascar by offering a cuddly toy for her child (read related story).

Ohio Department of Natural Resources
Picture an Ohio River fisherman, his head swimming with hopes and dreams of landing that fabled 100-pound catfish. He was one of 700,000 names in a database of anglers that was analyzed to improve sales of fishing licenses in Ohio. The project was an unqualified success, increasing revenue by more than $500,000 and whetting the agency's appetite for future forays into business intelligence (read related story).

The Nature Conservancy
Picture an elderly couple checking their mailbox – and actually welcoming a direct-mail piece from The Nature Conservancy about estate planning and bequests. The Conservancy knows this couple has worked for conservation causes over the years – and knows the marketing dollars spent will likely be met with a generous return on investment.