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Our Global Village


The world gets smaller every year. Less than 150 years ago, boats carried hand-written letters from America to Europe. Direct phone calls to London were first dialed just 50 years ago. Now, thanks to computer networks and satellites, business colleagues in Hong Kong, Tokyo, Milan and Cape Town are only seconds away.

This is globalization. Goods and services traded across boundaries by companies with offices on every continent. To compete in this marketplace, companies need accurate information quickly.

As economist and Nobel Laureate Joseph E. Stiglitz, Ph.D., writes in this issue (see story), even a small amount of imperfection can have significant consequences for companies in today’s world. This includes, he says, how people extract information and compile it into useable business intelligence. The difficulty in drawing reliable information from large sets of data is often a stumbling block to making accurate business decisions.

SAS International President Art Cooke knows this issue well. As he says in an October interview with Computerworld, any company that works at a global level needs to be looking everywhere and anywhere for the best business practices. He and SAS CEO Jim Goodnight are discussing these issues with their peers on panels and at forums across the globe.

SAS joined the World Economic Forum in 2003, adding its name to a list of more than 125 member companies. "In collaboration with leading business and government leaders, we are helping to shape technology decisions that affect the lives of people around the world," Goodnight says.

That’s a real responsibility, and one we take seriously at SAS. We’ve come so far in so little time. To continue moving forward, we’ll need business and government leaders who’ll champion technology and science education. As this issue of sascom shows, we are all members of this new global village. It’s up to us to determine how it works.

Diana M. Levey
sascom Editor-in-Chief

Matthew Barnason
sascom International Editor

Diana Levey
sascom Editor-in-Chief
Matthew Barnason
sascom International Editor

READ MORE...
We welcome letters to the editor, feedback for our columnists and even story suggestions. Send e-mail to diana.levey@sas.com
Check out previous issues of sascom


This story appears in the Fourth Quarter 2004 issue of

sas com magazine
The Power to Know
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