How HP Can Help Your Enterprise Adapt

by Vineet Singh, HP

We believe you can learn to love what you’ve been taught to fear – namely, change – by synchronizing business needs and information technology (IT). You reach it by taking a journey to an "adaptive enterprise."

At the end of this journey is an IT environment that can adapt in real time to lead business change.

To begin, the enterprise must know how well it is doing, based upon a reliable analysis of its current status. Adapting to business change requires a reliable, predictive analysis of the effect of introducing – or not introducing– a change to the business or technology environment.

HP’s business intelligence (BI) services and solutions enable change by providing real-time, accurate information that helps executives make decisions in an opportune manner, using analytics to ensure that those decisions have been carefully formulated and optimized based upon the best available data. SAS solutions are an important component of these capabilities. SAS®9 architecture supports adaptive enterprise principles through the use of industry-standard technologies, such as Java and J2EE.

Business intelligence can reveal how well the information technology department is meeting its business needs, and what must happen to help the organization become an adaptive enterprise. An adaptive enterprise strategy, fueled by intelligent information and supported by a flexible infrastructure, helps a company use change to its advantage.

An holistic approach to BI aggregates and analyzes data from all transactional systems across the enterprise value chain, such as ERP and CRM applications, delivering comprehensive, accurate data to make and support business decisions. Crucial is a flexible or adaptive infrastructure, which makes it possible to implement those decisions and manage the resulting changes efficiently and cost-effectively, which, in turn, enables a customer to initiate enterprisewide change for better business results.

BI solutions, such as SAS’, can provide intelligence on the best way for a company to cut costs from its supply chain. HP’s adaptive systems, software and services provide the foundation to quickly adjust the supply chain, easily extending and linking to all the necessary customers, partners and suppliers for maximizing the value of that change. The standards-based framework of SAS’ BI solutions makes it easier to implement the change and further accommodates new technologies, supply chain partners or customers that arise as business needs change.

HP’s approach is targeted to all industries but is particularly suited for those that view keeping and expanding an existing customer base as a business-critical need. Service providers, for example, must have the power to aggregate all of a customer’s data from disparate stores throughout the enterprise and then give the call center access to a single, comprehensive data warehouse or mart. Mining this data with state-of-the-art capabilities, such as those offered by SAS Enterprise Miner™ and SAS Text Miner, is crucial for customer retention, satisfaction and acquisition. Companies can use this data for cross-selling, up-selling and optimizing promotions.

The combination of BI solutions and the adaptive enterprise journey is powerful, as the union drives greater simplicity, agility and value for customers in a variety of industries. SAS solutions embrace these concepts and techniques, enabling HP’s and SAS’ joint customers to turn enterprise data into accurate and usable business information, thus simplifying business decisions. By introducing change more quickly and implementing improved business processes that are fueled by timely, integrated and analyzed data, companies will become more agile. Bolstered by informed business decisions that can be enacted faster, companies will realize a significant competitive advantage, as well as greater value, from their enterprise investments, enhancing their ability to meet their own customers’ needs.