SAS helps Hallmark send the right message

SAS advanced analytics help Hallmark understand customers and improve marketing ROI. More

Features

The benefits of going green: Find out why top companies like Wal-Mart, Cisco and Dell are going green.
The next step in Web analytics: Move beyond page views and get to know your customers.
Eight levels of analytics: Watch the evolution to see how competitive advantage increases with each degree of intelligence.
Codan’s analytical CEO: A young new CEO is transforming Denmark’s leading insurer with enterprise intelligence.
The making of an analyst: How to find and hire employees with advanced analytical skills.
Analytics help find black gold in Brazil: Petrobras uses SAS to decide where to drill for oil – with record results.
Championing the customer cause: Secrets of customer service success from Harrah’s, 1-800-FLOWERS.COM and Canada Post.

TECH HIGHLIGHT Manage your data centers with intelligence: Virtualization is transforming IT infrastructure operations.
EMERGING TRENDS Five steps to resource optimization: Any process can be improved, but it takes alignment to get it optimized.
GLOBAL MARKETS Malaysia 2008: Investing in new opportunities: Malaysia is emerging as a regional powerhouse for business intelligence in Southeast Asia.
INDUSTRY OUTLOOK Fair lending for all: Fair-lending options for qualified borrowers outside the credit mainstream.
IT FRONTIERS The unnoticed analyst: Thornton May asks, “Can analytics succeed while
going unnoticed?”
BEST OF BLOGS Top 10 moments in the history of analytics: A humorous look at the history of the world shows that sometimes the ROI is never having to say you're sorry
EDITOR'S NOTE Back to the basics with analytics: Editor Alison Bolen cuts through the buzzwords and clutter to get back to the basics with analytics.