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Wet Seal selects SAS® to size it right

SAS® Size Profiling helps retailer enhance customer service, turn inventory and improve margins

CARY, NC  (Jul. 21, 2009)  –  The Wet Seal Inc., a leading specialty retailer of fashionable and contemporary apparel, has selected SAS® Size Profiling to more effectively distribute clothing sizes in its individual stores. SAS, the leader in business analytics software and services, has already begun working with Wet Seal to roll out the software.

“Using SAS Size Profiling means our customers will find the fashion they want in their preferred sizes through most of the main selling season,” said Wet Seal CIO Jon Kubo. “We expect this will minimize markdowns and lost sales as the use of accurate, store-specific size profiles for each style will minimize situations where we order too many or too few of any specific size. We anticipate this will enhance our customer service and boost our margins.  Automating this aspect of our ordering and buying processes with the very sophisticated size-related analytics in SAS Size Profiling helps ensure no opportunity is lost.” 

What does SAS® Size Profiling do for retailers?

SAS Size Profiling uses powerful analytics to transform historical sales data into accurate projections of future demand by size. Integrated with existing merchandising systems, it applies this intelligence to purchasing and allocation workflows. The result is optimal, store-specific size profiles that match local demand. Both pre-season and in-season profiling are systematized through an intuitive user interface and automated workflow. 

About The Wet Seal Inc.

Headquartered in Foothill Ranch, CA. The Wet Seal Inc. is a leading specialty retailer of fashionable and contemporary apparel and accessory items. As of May 30, the company operated a total of 495 stores in 47 states, the District of Columbia and Puerto Rico, including 412 Wet Seal stores and 83 Arden B stores. The company’s products can also be purchased online at www.wetseal.com or www.ardenb.com. For more company information, visit www.wetsealinc.com.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

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