SAS® Marketing Automation helps Vistaprint understand customer needs
SAS helps Vistaprint optimize targeted campaigns to fit the needs of the company's growing customer base
CARY, NC (Jan. 31, 2011) – SAS, the leader in business analytics software and services, today announced that a year after implementing SAS® Marketing Automation to help drive direct mail campaign strategy, Vistaprint N.V. is executing targeted e-mail campaigns better than before without using extra resources. Vistaprint N.V. is a leading online provider of professional marketing products and services to micro businesses and the home.
"Different customers have different needs, and optimizing campaigns to fit those needs is important," said Todd McClain, Vice President of North American Marketing at Vistaprint, "Using SAS Marketing Automation, we can send out more tailored, customized campaigns and target customers individually. Now we know which customers will respond positively to different offers and campaigns and in turn are more effective as a marketing organization."
For Vistaprint, a major reason for using SAS Marketing Automation is its ability to automate e-mails based on customer behavior.
SAS Marketing Automation provides "smart" triggers that take into account the value of the customer before an offer is proffered. As an example, for high-volume customers who don't complete an order, the names can be automatically sent to customer service for a follow-up call. For products such as brochures, where a customer might need to work on the piece over several trips to the site, the company could hold the follow up e-mail until a point when testing shows that it is most effective to make contact.
SAS Marketing Automation is part of the SAS Customer Intelligence suite that enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include Cabela’s, DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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