SAS® Real-Time Decision Manager receives 2009 Product of the Year award from Customer Interaction Solutions magazine

SAS® Real-Time Decision Manager recognized for product excellence and providing ROI performance

CARY, NC  (Feb. 03, 2010)  –  SAS announced today that SAS Real-Time Decision Manager was named a 2009 Product of the Year by Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices. 

SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to allow business users to construct, implement and deliver real-time decisions and recommendations to interactive customer channels – the Web, call centers, point of sale (POS), ATMs, back-end enterprise systems and more – via Web services.

“Consumers expect a personalized experience, whether it’s through the Web, call center or other customer touch points. SAS Real-Time Decision Manager provides the intelligence that drives this type of personalized communication,” said Larry Mosiman, Product Marketing Manager for SAS Customer Intelligence solutions. “Companies that couple better customer experience management capabilities with a strong customer orientation enjoy a decisive competitive advantage.” 

SAS Real-Time Decision Manager is part of the SAS Customer Intelligence suite, which enables companies to deepen customer insights, choreograph customer interactions and continuously improve marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, US Bank and Wolters Kluwer. 

The 12^th Annual Product of the Year award winners are featured in the January 2010 issue of Customer Interaction Solutions magazine, published by Technology Marketing Corporation (TMC^®).

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