SAS® for Mobile Interaction: Product of the Year

Mobile marketers apply SAS’ award-winning predictive analytic–results in honors from INTERNET TELEPHONY and Customer Interaction Solutions

CARY, NC  (May 28, 2009)  –  Every aspect of the customer experience affects satisfaction in the hotly competitive mobile voice and data services market. For addressing this growing need, SAS® for Mobile Interaction was named Communications Solutions Product of the Year by TMC Group. SAS is the leader in business analytics software and services. 

“As competition and convergence increase, networks reduce costs and optimize revenues by offering new products and services to current customers,” said Jeff Levitan, General Manager, SAS Customer Intelligence. “SAS for Mobile Interaction’s interactive messaging makes it easy to leverage cost-effective 1:1 channels.” 

Developed in 2008, SAS for Mobile Interaction combines capabilities from SAS Digital Marketing and SAS Marketing Automation to improve customer intimacy via mobile devices. This union of analytical campaign management with mobile multimedia marketing – part of SAS’ multi-partner strategy – unlocks vast new possibilities for customer feedback, dynamic preloads, intelligent offers and social networking. Creating this SAS Customer Intelligence solution in cooperation with mobile content providers lets mobile marketers apply SAS’ award-winning predictive analytics to improving campaign results.  

“The Product of the Year Award exemplifies the best this industry has to offer. With hundreds of applications this year, the judging process was difficult. SAS demonstrates a commitment to quality and the continued development of the communications industry,” said Greg Galitzine, TMC Group Editorial Director.  “SAS deserves this distinction and I look forward to seeing other innovative solutions from them as they continue to contribute to the future of the communications industry.” 

Digital Marketing for Mobile Devices

By enabling delivery of customized promotional offers on mobile devices, SAS gave marketing more power to reduce churn and generate additional revenues from data, content and application services. Before, marketers communicating offers using Short Message Service (SMS) couldn’t gauge campaign effectiveness. SAS' predictive analytics helps executives assess actual results against predicted ones – even before launching a new campaign. Such insights let operators deliver the right offers to the right people. SAS Mobile Interaction alerts operators when their offer arrives, whether it is opened or read, and resulting orders so campaigns can be adjusted as needed.  

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