KDDI Chooses SAS to Advance Customer Analytics
KDDI validates masses of customer behavior data, spots relationships and trends in customer communities
The Premier Business Leadership Series, HONG KONG (Aug. 10, 2010) – SAS Institute Japan Ltd. has announced that KDDI Corporation, Japan's second largest comprehensive telecommunications provider, has selected SAS® Customer Link Analytics, a solution for analyzing relationships in communities created by customers, and SAS® for Customer Experience Analytics, a Web-based customer analysis solution.
Within the voluminous customer preference data being generated via the Internet, marketers must look beyond traditional online metrics, such as hits and bounce rates. It is becoming increasingly important to examine such elements as connections and relationships inside communities created by customers. Organizations need to visualize in detail how customers build relationships with other community members, what influence they have on each other, and how customers behave on the Web. KDDI will use SAS® Customer Link Analytics to determine the links between customer attributes and data regarding influences, relationships, and detailed behavior in customer communities, which has never before been visible. This will enable KDDI to gain new insights and advance the level of its customer analysis.
SAS Customer Link Analytics quickly accesses all available details about customers and people associated with them, as well as information about communities built by customers, through advanced visualization capabilities. It can identify communities by analyzing the strength of relationships between customers and the directions of influence, and discover and visualize each customer's role in communities through a statistical and visual analysis of those customer networks. This helps marketers identify influencers of customer behavior, maintain good relations, and utilize word-of-mouth marketing.
Using SAS for Customer Experience Analytics, organizations can quantify and analyze the “experience value” of customers by collecting data regarding customers’ behavior on the Web, and integrating and analyzing customer data and purchase data. Beyond log collection and analysis tools provided by conventional Web log tools, SAS also analyzes users’ behavior on the Web. Through integration with existing customer data, this solution reveals customers’ interests, expectations, and the processes that lead to purchasing, enabling businesses to implement specific marketing activities.
Looking ahead, SAS will continue to help KDDI advance and optimize its marketing, by providing tools for customer management and marketing analysis.
Today’s announcement was made at The Premier Business Leadership Series event in Hong Kong. Presented by SAS, The Series event brings together more than 650 public and private sector attendees from across the Asia-Pacific region and around the world to share ideas and knowledge on critical business management issues.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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