Super Crunchers author headlines JMP analytics conference

Discovery Summit highlights innovative uses of JMP® statistical discovery software

CARY, NC  (Sep. 10, 2012)  – Ian Ayres, author of The New York Times best-seller Super Crunchers, will deliver a keynote speech the first day of Discovery Summit 2012. The annual analytics conference, hosted by the JMP business unit of SAS, the leader in business analytics software and services, convenes Sept. 10-13 at SAS world headquarters in Cary, NC.

A lawyer, economist and Yale Law School professor, Ayres will discuss the importance of data-driven decision making as explained in Super Crunchers. He will also cover his discoveries about the power of incentives to influence behavior, the topic of his 2010 book, Carrots and Sticks.

SAS co-founder and Executive Vice President John Sall will give a keynote talk about big data, big statistics and big graphics, also on the first day of the conference.

Other conference highlights:

• "Restoring American Competitiveness." Author Willy Shih, whose award-winning Harvard Business Review article is in President Obama's economic briefing book, will discuss the economic implications of manufacturing outsourcing.

• Analytics are a must-have. Fraud analytics expert Antonia de Medinaceli will present real-world examples of the widespread use of predictive modeling.

• Innovative case studies. In posters and papers, JMP users will show how they are analyzing and visualizing data to tackle student retention; improve the cycle time of direct orders; develop Internet auction strategies; predict US Marine Corps combat losses; and more.

• A night at the museum. At the North Carolina Museum of Natural Sciences, conference attendees will hear how World Wildlife Fund and WildTrack are using analytics to bring the Amur tiger back to China from the brink of extinction.

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About JMP

JMP, a business unit of SAS, was established in 1989 to create interactive software for desktop discovery analytics. John Sall, SAS co-founder and Executive Vice President, heads the JMP business unit.

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