SAS appoints David Hughes as Vice President of Sales for Asia-Pacific and Europe, Middle East and Africa
CARY, NC (Mar. 23, 2010) – SAS, the leader in business analytics software and services, has named David Hughes as Vice President of Sales for the Asia-Pacific (AP) and Europe, Middle East and Africa (EMEA) regions. Reporting to Mikael Hagström, Executive Vice President of SAS Europe, Middle East, Africa and Asia-Pacific, Hughes will be responsible for expanding sales programs throughout these areas, focusing on sales recruitment, skills and development.
Most recently, Hughes was Vice President of Asia-Pacific Operations for SAS, where he developed new business and implemented business practices that supported SAS’ Pan-Asian and global initiatives. “David’s history with SAS, as well as his extensive industry experience and leadership, will be instrumental in supporting our high-performance global sales teams throughout AP and EMEA,” said Hagström. “I look forward to the results he can bring to the greater region as the demand for analytical intelligence continues to grow.”
In his new role, which becomes effective April 1, Hughes will work with sales teams in identifying new programs and processes, aligning resources and supporting critical SAS initiatives. He will also roll out motivational and skill-building programs similar to those he instituted in other countries and companies.
“I look forward to leveraging the sales initiatives I began in Asia-Pacific while sharing best practices between and across both EMEA and AP,” said Hughes. “My goal is to ensure that we have all the right tools in place to put SAS® Business Analytics into the hands of businesses, as well as to make sure we have established the right metrics to gauge our success in these regions. It will be exciting to work with our sales force to support our customers’ needs and give them the competitive advantages they need to be successful.”
SAS achieved its 34th year of revenue growth, posting US$2.31 billion in global revenue for 2009. In the Asia-Pacific region, which accounted for 11 percent of total revenue, countries such as Malaysia, Australia, Japan and New Zealand saw levels of growth that point to increased demand for SAS Business Analytics.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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