SAS positioned in Visionaries Quadrant in Leading Industry Analyst Firm's 2010 "Magic Quadrant for Enterprise Marketing Management"
CARY, NC (Oct. 19, 2010) – SAS announced today it is in the Visionaries quadrant of Gartner, Inc.'s "Magic Quadrant for Enterprise Marketing Management" report .
According to Gartner enterprise marketing management "encompasses the business strategies, process automation and technologies required t o effectively operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance. This includes functionality for campaign management, lead management, MRM, loyalty management, event management, industry-specific functionality, marketing performance management and analytics."
"SAS is aggressively adding to its line-up of integrated marketing management solutions and remains unmatched in the breadth and depth of its integrated marketing platform," said John Bastone, Global Product Marketing Manager for SAS® Customer Intelligence solutions. "SAS meets the needs of CMO's by providing solutions that offer insight, optimization and measurement capabilities, and by partnering with leading companies to offer extended services and support."
This year SAS, the leader in business analytics, expanded its enterprise marketing management suite with the introduction of SAS® Social Media Analytics and SAS® Customer Link Analytics. SAS Social Media Analytics is the first enterprise solution designed to help marketers understand, predict and act based on social media data. SAS Customer Link Analytics combines award-winning SAS analytics (including social network analysis technology), visualization, dashboards and reports. It enables marketers to leverage previously unknown connections between leaders, followers, and others in social communities to improve campaign targeting and response attribution.
This year SAS rounded out its enterprise marketing management partner portfolio. Key additions include Air2Web and Sword Ciboodle to combine their industry and domain expertise with SAS' analytical software strength.
ING DIRECT, Canada's leading DIRECT bank with over 1.7 million clients and more than $29 billion in total assets, needed a solution to help with cross-selling, up-selling and retention efforts. With speed and automation critical, the bank chose SAS® Marketing Automation which helps companies improve marketing effort response rates and revenues by providing comprehensive data management, campaign management and advanced customer analytics in one integrated solution. Before implementing SAS Marketing Automation, ING DIRECT Canada was using a system that required weeks to create a campaign. With SAS Marketing Automation, ING DIRECT Canada now spends just hours executing marketing campaigns.
SAS Customer Intelligence is the most comprehensive suite of integrated enterprise marketing solutions available on the market today. Solutions include SAS Customer Experience Analytics, SAS Marketing Automation, SAS Marketing Optimization, and SAS Real-Time Decision Manager.
About the Magic Quadrant
The Gartner Magic Quadrants are copyrighted 2010 by Gartner, Inc., and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Inc. "Magic Quadrant for Enterprise Marketing Management" by Kimberly Collins and Adam Sarner, Oct. 14, 2010
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