E.ON: improving customer offers with SAS
SAS technology improves data security and sales management at global energy firm’s Italian operation
MILAN (Jun. 15, 2010) – E.ON, one of the world’s largest, privately owned energy groups with more than 30 million customers worldwide, deployed SAS in its Italian operation to strengthen energy sales management and prepare commercial offers. The new system, intended to complement one already used by E.ON to manage energy sales, uses technology from SAS, the leader in business analytics.
The SAS software establishes an integrated portfolio with all customer consumption, pricing, billing and control data. To support the complex analysis required for energy pricing, SAS obtains real-time data regarding energy cost and available supply, then compares it to trends of customer consumption to arrive at a “best offer.” Real-time reporting allows rapid analysis of portfolio and product development, as well as better integration with E.ON headquarters.
“Previously, we were able to estimate a client’s consumption, but with the new system, each change and adjustment can now be calculated before the energy is actually supplied. This instrument, useful both before and after supply, is particularly beneficial in years like this, with significant changes in consumption trends,” said Marco Rocco, E.ON Director of Supply and Pricing.
The system, based on SAS for Sustainability Management, was designed to closely follow an offer’s life cycle and ensure that it would be handled in a supervised manner. It is very innovative in the use of customer-specific data, rather than industry benchmarks.
“With SAS for Sustainability Management we trust the data we use to give customers better offers,” said Alessandro Cugno Garrano, Senior IT Manager of E.ON. “Access to data is given to a small number of people, and at the same time, the reporting is flexible. Data can be used in an intuitive way to improve business proposals and identify market trends.”
With a presence in more than 30 countries and approximately 88,000 global employees, E.ON has operated in Italy since 2000. E.ON covers the entire value chain of the energy market from generation to sale of gas and electricity, and serves more than 800,000 Italian customers, with a 5.9 gigawatt capacity. With the objective of providing a secure, affordable and climate-friendly energy supply, E.ON offers an increasingly balanced energy mix. It also works tirelessly to improve generation efficiency and ecocompatibility, investing in new technologies and renewable sources.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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