Spain's largest power operator uses SAS Customer Intelligence to better understand and engage with its customers
Use of SAS' analytics has resulted in increased customer retention and reduced marketing costs
CARY, NC (May 31, 2011) – Using SAS Customer Intelligence analytics, Endesa, the largest electricity company in Spain, is executing smart marketing campaigns that have helped reduce costs associated with customer acquisition by 50 percent. Simultaneously Endesa has increased customer retention rates by 100 percent by using SAS to prioritize marketing campaigns and direct resources to customers with the greatest purchasing power and highest lifecycle value.
Endesa, which has more than 24 million clients across 10 countries, has placed its trust in SAS, the leader in business analytics, for more than 20 years.
"SAS technology has been key to Endesa understanding its customers better, which has helped us become leaders in the electricity market and the leading new operator in the gas market," said Javier Uriarte, Managing Director of Commercialization at Endesa.
Endesa´s in-depth customer knowledge obtained through SAS' Customer Intelligence solutions has led to the development of new high added-value products and services, which have contributed to the company's success.
"Endesa's successful marketing strategy is ground-breaking in the utility industry and is based on a comprehensive knowledge of the customer," said John Bastone, global product marketing manager for SAS Customer Intelligence. "This has directly contributed to the success of Endesa in these challenging times in an industry that has been typified by deregulation."
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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