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SAS Web analytics experts to present at eMetrics Marketing Optimization SummitCARY, NC (Apr. 28, 2009) – SAS will showcase its Customer Intelligence solutions at the eMetrics Marketing Optimization Summit May 4-7, 2009 at The Fairmont San Jose (booth #56). Richard Foley, SAS Worldwide Product Manager and Director Emeritus of the Web Analytics Association, will present in the eMetrics Analysis Symposium, “Gleaning Insight from Data” on May 4 at 8:30am. Kim Weller, SAS Customer Intelligence Global Product Manager, will lead a SAS University session on May 6 at 8:00a.m. This hands-on lab will highlight the new capabilities of SAS Web Analytics solution, and its application to many of the problems faced in digital marketing. SAS’ comprehensive suite of top-ranked solutions spans the entire customer-focused marketing process including campaign management, campaign optimization, event-driven marketing, email/mobile marketing, online analytics, marketing mix analysis, marketing performance management, and real-time decision management. SAS® Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
The Power to Know®
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