David Meerman Scott to present 'How to Engage, Connect and Grow in Real Time: A SAS Spotlight Session' at DMA 2011
CARY, NC (Sep. 19, 2011) – SAS announced today that it will sponsor the Thought Leadership Series at DMA 2011. David Meerman Scott, marketing strategist and author of seven books on marketing and public relations, including The New Rules of Marketing and PR, a BusinessWeek bestseller with over a quarter of a million copies in print in more than 25 languages, will present "How to Engage, Connect and Grow in Real Time: A SAS Spotlight Session" on Monday, Oct. 3, at 1:45 p.m.
Scott will present new ways that PR and marketing professionals use analytics to work in real time and actively engage with the marketplace. Marketers who operate in real-time seize the initiative, open new channels and grow their brands.
SAS will also sponsor the all-day sessions Customer Intelligence and Analytics Pre-Conference Intensive on Saturday, Oct. 1, and Sunday, Oct. 2, that will provide practical advice on using predictive analytics in marketing for competitive advantage. Effective use of analytics can lead to increased profitable revenue growth and reduced costs.
DMA 2011 begins on Oct. 1 at the Boston Convention and Exhibition Center.
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