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SAS Customers 1-800-FLOWERS.COM® and Wyndham Worldwide present at CRM Evolution 2010

CARY, NC  (Jul. 27, 2010)  –  SAS, the leader in business analytics software and services, announced today that executives from 1-800-FLOWERS.COM® and Wyndham Worldwide will lead sessions on the use of analytics to improve the customer experience at CRM Evolution 2010. SAS, a platinum sponsor of CRM Evolution 2010, will demonstrate SAS® Social Media Analytics, SAS® Web Analytics and SAS® for Customer Experience Analytics in Booth 117. CRM Evolution 2010 takes place Aug. 2-4 at the New York Marriott Marquis.

Sean Lowe, Managing Director, Endless Vacation Rentals and Revenue Management for RCI Group (a subsidiary of Wyndham Worldwide), will present on Tuesday, Aug. 3 at 11:45 a.m. in Room C202. Lowe will discuss RCI's use of analytics to forecast demand and communicate information in real time right across RCI, which has resulted in significant efficiency savings.

Nachiket Desai, Vice President of Enterprise Architecture and Business Intelligence at 1-800-FLOWERS.COM, will present on Monday, Aug. 2 at 2:15 p.m. in Room A103 (a). Desai will briefly highlight how 1-800-FLOWERS.COM has used SAS to attract new customers, increase its retention rate and increase the retention rate of its best customer segment.   

SAS Social Media Analytics debuted in April 2010 to critical acclaim. SAS Social Media Analytics helps companies understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities. 

SAS Web Analytics collects, cleanses and organizes large volumes of raw Web data and integrates it with offline sources. Providing built-in analysis of Web data, the solution then presents the information through a customizable reporting system. SAS for Customer Experience Analytics provides an immediate and complete picture of an organization’s customers by capturing every website interaction, transforming those interactions into customer-centric knowledge and integrating them with other channel views. This approach allows organizations to more effectively understand, model and market to these same customers.

SAS Customer Intelligence enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.

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SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .

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