SAS® Marketing Optimization wins Customer Interaction Solutions® magazine’s 2010 Product of the Year Award
CARY, NC (Jan. 10, 2011) – SAS, the leader in business analytics and services, today announced that SAS Marketing Optimization is a recipient of a 2010 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Interaction Solutions magazine.
SAS Marketing Optimization helps organizations maximize economic outcomes by making the most of each individual customer communication. The solution helps increase marketing campaign ROI by determining the best offers for individual customers and delivering analytic insight into the implications of business constraints, such as channel capacity and contact policies.
"Representing the best in the industry, winners of the Product of the Year Award have demonstrated a devotion to excellence and the further advancement of the CRM industry through their innovative products and services. I extend my congratulations to all of this year's winners and I look forward to seeing their contributions to the industry in 2011," said Erik Linask, Group Editorial Director of TMC.
The editors of Customer Interaction Solutions selected companies to receive the Product of the Year Awards based on their vision, leadership and diligence.
The 13th Annual Product of the Year Award winners are featured in the January 2011 issue of Customer Interaction Solutions magazine.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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