Social media and mobility revolutionize retailing
New book, Branded! How Retailers Engage Consumers with Social Media and Mobility, showcases digital superstars
CARY, NC (Nov. 04, 2010) – To spotlight how retailers can increase market share and brand equity through social media and mobility, Bernie Brennan and Lori Schafer spent more than a year researching some of the world's leading companies. The result, Branded! How Retailers Engage Consumers with Social Media and Mobility , is a compelling collection of interviews about progressive leaders who leverage new digital channels, including: 1-800-FLOWERS.COM, Best Buy, JCPenney, Macy's, Starbucks, The Wet Seal, Pizza Hut, a unit of Yum! Brands, and Zappos, a division of Amazon.
"Social media and mobility are extensions of a retailer's strategy and culture," said Brennan, retail authority and former Chairman of the National Retail Federation. "Tech-savvy consumers are in charge with their use of emerging social technologies. Retailers need to meaningfully engage with informed consumers digitally or lose market share. The use of social media and mobility can level the playing field and provide retailers of all sizes with opportunities to amplify their brand."
According to Schafer, Retail Executive Advisor for business analytics leader SAS and a technology entrepreneur, "Retailers can no longer expect customers to find their stores. They must now bring their stores to customers wherever they enjoy spending time and choose to shop – at home while connecting with friends on Facebook, in a coffee shop, or even on a mobile device while shopping in a competitor's aisle. Analytic software now provides the ability for retailers to more effectively engage with today's digitally minded consumer."
Brennan and Schafer are continuing the conversation they started in Branded! through social media and e-mail. Follow them on Twitter (@bfbrennan and @ljschafer), Facebook (Bernie Brennan and Lori.j.schafer), LinkedIn (www.linkedin.com/pub/bernie-brennan/0/216/920 and www.linkedin.com/in/lorijschafer) or by email (firstname.lastname@example.org or email@example.com). The authors also welcome visits and posts made to their Facebook and Twitter pages.
Branded! is part of the Wiley and SAS Business Series.
About the Authors
Bernie Brennan is a consultant and investor in retail-related technology. He has served in a number of roles spanning more than 30 years in the retail industry. For more than 17 of those years, Bernie served as the Chairman and CEO of Montgomery Ward, Sav-A-Stop Inc. and Household Merchandising. Brennan is a former Chairman of the National Retail Federation, and he earned the Gold Medal Award as Retailer of the Year.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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