Survey: big data strategy critical, staff shortages a concern
Strong link between defined data strategies and success, reveals SAS-sponsored Economist Intelligence Unit survey
CARY, NC (Sep. 11, 2012) – A new global survey, Big data: lessons from the leaders , finds a strong correlation between financially successful businesses and a well-defined data strategy.
Conducted by the Economist Intelligence Unit and sponsored by business analytics leader SAS, the report explores how far the more than 700 companies surveyed have come on their journey toward a mature data strategy. It further identifies how to exploit the massive amounts of data companies collect.
Nearly half of companies that "significantly outperform their peers financially" reported a well-defined data strategy – four times the number performing on par with peers. The survey suggests companies should prioritize business goals to determine a data strategy and hire employees with the knowledge and skills to manage big data initiatives.
The impact of data on the business landscape is unprecedented, with the amount and types of data that organizations have access to growing exponentially. According to Google CEO Eric Schmidt, the world now creates the same amount of data every two days as was generated between the dawn of civilization and 2003.
"An organization's data is only as good as the business insights it reveals," said Paul Kent, SAS Vice President of Big Data. "Mapping your big data strategy to address your challenges is crucial. But the importance of hiring the right people to manage and analyze your data and communicate results cannot be overstated."
Additional survey insights:
Download a free copy of the survey at http://www.sas.com/apps/sim/redirect.jsp?detail=SIM97518_3341
About the survey
The Economist Intelligence Unit survey was conducted in March 2012. The 752 respondents were based mainly in Western Europe (33 percent), North America (28 percent) and Asia-Pacific (26 percent). Nineteen industries were surveyed, including manufacturing (12 percent), IT and technology (11 percent), financial services (11 percent), professional services (10 percent), health care, pharmaceuticals and biotechnology (8 percent), and consumer goods (7 percent). Fifty percent of respondents were C-level or board-level executives, 55 percent were from companies with annual revenue exceeding US$500 million.
About the Economist Intelligence Unit
The Economist Intelligence Unit is the world leader in global business intelligence. It is the business-to-business arm of The Economist Group, which publishes The Economist.. As the world's leading provider of country intelligence, the Economist Intelligence Unit helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies. More information about the Economist Intelligence Unit can be found at eiu.com or follow us on www.twitter.com/theeiu.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 60,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
The Power to Know®