Mainstream Business Analytics adoption drives SAS growth in Asia Pacific
Retailers, manufacturers, banks, telcos and government agencies seek to optimise business, reduce risk and grow revenue
The Premier Business Leadership Series, HONG KONG (Aug. 10, 2010) – SAS, the leader in business analytics, saw strong sales for its software in the Asia Pacific region in the first half of 2010, with total software revenue up 19 percent from the same time period in 2009.
"Adoption of business analytics in Asia Pacific is outpacing that of other regions," said Dan Vesset, IDC Program Vice President, Business Analytics. "IDC sees this movement to business analytics as a means of addressing the significant challenges of an uncertain economic environment."
Organisations in many industry segments throughout this broad and diverse region, are seeking to spend limited funds more effectively, manage their operations more efficiently and do more with less. Business Analytics adoption has flourished as it is proving to help these companies glean more value from their operational/productivity IT investments to make better decisions.
"Business Analytics is so much more than software," said Jim Goodnight, CEO of SAS. "It is a transformational force that turns good businesses into great businesses, that makes governments smarter, that enables innovative, competitive and profitable results. There's no magic, no alchemy here. SAS Business Analytics put the power of statistics, math and numbers to work for our customers, helping them in turn serve their customers better."
IDC research forecasts 7.2 percent compound annual growth of business analytics worldwide for the next five years. Said IDC's Vesset: "Three factors are driving the rise in business analytics implementations: corporate investment in data warehousing; availability of increasingly sophisticated analytics solutions; and widespread deployment of business intelligence tools for query and reporting at many levels of the organization."
SAS has solved many business problems with measureable results, adding to SAS revenue growth. SAS' noteworthy first-half 2010 results in Asia Pacific included:
In Japan, SAS grew a solid 16 percent in revenue. Companies like KDDI, the second largest Japanese telecom provider, have made business analytics a top priority. KDDI uses SAS Customer Experience Analytics and SAS Customer Link Analytics to better understand its customers.
SAS Australia and South Korea both experienced growth exceeding 20 percent. Financial services firms like the Industrial Bank of Korea use SAS for better predictive models.
In India, SAS saw strong signs of economic revival, with total software revenue leaping 75 percent in the first half of 2010, compared with the same period a year earlier. With the Indian government pledging to invest in technology infrastructure, public sector spending was among the hot spots.
Finally, as one of the world's largest economies, China also saw positive results. SAS China's total software revenue grew 35 percent in the first half of the year as companies like Guangdong Development Bank and Shanghai General Motors looked to turn raw data into valuable, timely intelligence with SAS Business Analytics.
Framework for Success
For forward-looking enterprises, SAS Business Analytics helps turn huge volumes of raw data into better, faster decisions that help them compete effectively, fight fraud, serve customers, improve operations and much more. Value from business analytics is often achieved quickly, in a matter of weeks and months. This quick return on investment is one of the factors driving growth in demand for business analytics.
In the Asia Pacific region and worldwide, SAS horizontal business solutions address goals, such as achieving greater return on investment from customer relationships; optimizing IT networks and the supply chain; measuring and managing risk and aligning strategy, finance and the workforce.
And SAS vertical industry solutions build on extensive domain experience to address critical tasks ranging from anti-money laundering and sustainability management to social media analytics, price optimization and demand forecasting.
SAS Business Analytics includes: data management, analytics and BI/reporting. SAS' analytics strength is unmatched. For example, in the advanced analytics segment of the market IDC research shows that SAS has a 34.7 percent global market share, more than twice that of its next closest competitor.
For example, Telstra, Australia's largest mobile provider depends on SAS to best understand customer behavior. Using existing data and SAS, Telstra became much more proactive in churn management, an approach that really paid off when Australia introduced mobile number portability. The company analyzed its data to create a highly targeted retention campaign that proved the value of SAS Business Analytics.
Today's announcement was made at The Premier Business Leadership Series event in Hong Kong. Presented by SAS, The Series event brings together more than 650 public and private sector attendees from across the world to share ideas and knowledge on critical business management issues.
[i] Source: IDC, Worldwide Business Intelligence Tools 2009 Vendor Shares, Doc # 223725, June 2010.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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