SAS® Social Media Analytics showcased at eMetrics Marketing Optimization Summit
CARY, NC (Apr. 30, 2010) – SAS® Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies. SAS, the leader in business analytics, will demonstrate the new solution in Booth 21 at the eMetrics Marketing Optimization Summit, May 3-7.
SAS Social Media Analytics helps companies understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities.
SAS will also demonstrate SAS Web Analytics which collects, cleanses and organizes large volumes of raw Web data and integrates it with offline sources. Providing built-in analysis of Web data, the solution then presents the information through a customizable reporting system.
In addition, SAS will host an eMetrics Marketing Lab, May 4 at 3:30pm in the Gold Meeting room with Katie Delahaye Paine, CEO of KD Paine & Partners, presenting “Understanding and Predicting the Impacts of Social Media on Your Business.”
On May 4 at 6:00pm SAS is sponsoring a Web Analytics Wednesday networking event at the eMetrics Reception in the Exhibit Hall.
SAS Social Media Analytics and SAS Web Analytics are part of the SAS Customer Intelligence suite which enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and Wolters Kluwer.
The eMetrics Marketing Optimization Summit takes place at the Fairmont San Jose on May 3-7.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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