SAS® walks, talks social media at Inbound Marketing Summit
CARY, NC (Sep. 29, 2010) – SAS® Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies. SAS, the leader in business analytics, will demonstrate the solution at the Inbound Marketing Summit (#IMS10), Oct. 6-7 at Gillette Stadium in Boston, MA.
SAS marketing and PR executives will participate in a panel, Harnessing the Power of Digital Marketing From Traditional to Digital: a B2B Technology Company's Journey , on Oct. 6 at 4:55pm. Pamela Meek (@pamelameek), Senior Director of External Communications, Hillary Ashton (@Hillary_Ashton), Director of Americas Customer Intelligence Practice and Deb Orton (@deb_orton), Director of Field Marketing at SAS, will discuss their experiences metamorphosing SAS into a social enterprise by integrating digital channels with traditional marketing. The panel will be moderated by David Thomas (@davidbthomas), Executive Director at New Marketing Labs.
SAS Social Media Analytics is part of the SAS Customer Intelligence suite which enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and Wolters Kluwer.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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