The Marketing Store activates campaigns with SAS

Leading-edge agency bolsters CRM success with analytics

Toronto, ON  (Dec. 03, 2008)  –  SAS, the leader in  business intelligence and  analytics, today announced that the Canadian arm of The Marketing Store, a leading, integrated branding and relationship management agency, has acquired SAS Analytics to fuel its customer communications offerings with deep analytical insight and demand forecasting capabilities.

The agency will use SAS to perform value-added segmentation, modelling and analysis to drive increased results from the demand generation and communication campaigns it designs and executes for its clients.

“The Marketing Store provides integrated marketing solutions to some of the biggest, most successful brands in the market today,” said Jane Ragotte, Senior Vice President, Digital, Direct & Data, The Marketing Store (Canada). “By incorporating a best-in-class analytical foundation to our marketing solutions, we can now apply deeper, data-driven insight to produce even better results for our client base.”

“Applying the strength of SAS Analytics to segment and model the customers’ data, at the front end of the campaign planning process, will help improve overall response rates by delivering more targeted and relevant offerings to our clients’ customers and prospects,” said Ajay Handa, Director of Business Intelligence and Analytics, The Marketing Store (Canada).

According to Handa, SAS will also be used to analyze the performance of campaigns to help enhance planning and results for future campaigns. In addition, he said SAS will be used to forecast demand from client campaigns, which will help The Marketing Store better forecast the needed capacity of its call centre resources in the fulfilment phase of the client campaigns they execute.

About The Marketing Store

The Marketing Store (TMS) specializes in building and growing high-value customer relationships through ROI-driven relationship marketing, promotion and activation programs for high profile B2C and B2B clients. TMS offers integrated, end-to-end marketing expertise including CRM program development and execution, direct marketing, strategic consulting, market and customer-focused research, data management and analytics, creative, promotion and interactive services — all focused on the delivery of strong, sustainable relationships with your best customers.

In Canada, The Marketing Store’s client list includes McDonald’s, Nissan, Diageo, Ontario Lottery and Gaming Corporation, Ontario Medical Association, CCH Canadian and Unilever. TMS is part of a global network headquartered in Chicago with offices in Buenos Aires, Hong Kong, London, Birmingham, Madrid, Paris, Sao Paulo, Shanghai, Shenzhen, Sydney, Toronto and Vietnam.

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