SAS® Marketing Automation optimized for Teradata

CARY, NC and NEW YORK, NY  (Apr. 07, 2010)  –  As part of on-going partnership efforts to help customers optimize their marketing campaigns and gain  competitive edge, SAS, the leader in business analytics software and services, and Teradata (NYSE: TDC), the world’s largest company solely focused on data warehousing and related services, have optimized SAS Marketing Automation for Teradata.

Together, SAS and Teradata provide a powerful business intelligence environment consisting of integrated customer analytics, data integration and campaign management. With specialized joint deployment teams dedicated to optimization of SAS Marketing Automation on Teradata, customers can deploy and utilize the solution faster and more effectively. Additionally, the recently announced SAS and Teradata Business Insight Advantage Program is a foundational infrastructure for SAS Marketing Automation. This allows customers to take advantage of a common framework for integrating enterprise data with advanced analytics and customer intelligence applications, helping IT to meet the expanding needs of the business.  

“Initial benchmarking of SAS Marketing Automation on Teradata validated that the application was well-designed to take full advantage of both the parallelism and architecture of the Teradata platform,” said Scott Gnau, Senior Vice President and Chief Development Officer for Teradata. “With standard database tuning practices we were able to effectively optimize performance for large-scale multi-user marketing campaigns and scale easily from a customer scenario of 100 million records to one of 300 million.” 

Benchmarking also revealed that more than 80 percent of all SAS Marketing Automation activities occurred within the database and that database tuning increased performance by more than 50 percent.

In The Intelligent Approach to Customer Intelligence, Forrester analyst David Frankland says, “Orchestrating cross-channel communications isn’t possible without a technology foundation. For strategic intelligence teams, cross-channel marketing isn’t about simply regurgitating the same message across channels. Instead strategic intelligence teams assemble marketing automation systems that coordinate communications across inbound and outbound and online and offline channels, optimize contact strategies based on customer preferences and business constraints; and support process management, content reuse, and budget tracking to improve marketing efficiency.”

SAS Marketing Automation provides powerful and proactive customer-focused marketing, flexible reporting and intuitive tools for marketing campaign support from conception to execution. Now leveraging the parallelism, scalability and performance of Teradata’s Platform Family, SAS extends marketing automation to businesses of all sizes, enabling customers to increase marketing effectiveness for both departmental and complex enterprise campaigns. In addition, they can analyze more data and react to results faster, driving critical business decisions for maximum competitive advantage.

“Across organizations, an increasing amount of customer and transactional information is being generated, straining departmental and corporate infrastructures while complicating the integrity of analytics for operational decision making,” said Keith Collins, SAS Vice President and Chief Technology Officer. “Optimizing SAS Marketing Automation on Teradata removes the complexity and gives businesses assurance that they can leverage the power of SAS Customer Intelligence solutions on an established enterprise-class database such as Teradata.”

SAS and Teradata customers continue to realize significant value when SAS functions, procedures, and solutions leverage Teradata scalability and parallelism. Deploying SAS Marketing Automation quickly and efficiently on Teradata’s predictive linear platform enables customers to meet ever-changing marketing needs, eliminating any technology limitations on their ability to deliver timely, relevant and complex campaigns.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence and achieving enterprise agility through its  database software , enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com. Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

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