SAS in Visionaries quadrant for Marketing Resource Management
SAS adds more than 30 new customers using MRM functionality in 2009
CARY, NC (Mar. 02, 2010) – SAS announced today that it is in the Visionaries quadrant of the Magic Quadrant for Marketing Resource Management, 2010 [i] by Gartner, Inc. Gartner recently recognized SAS as a leader in the Magic Quadrant for CRM Multichannel Campaign Management [ii] and Magic Quadrant for Business Intelligence Platforms . [iii]
“SAS provides a strong set of MRM capabilities for marketers in planning, performance management, optimization, and resource management analytics,” said Larry Mosiman, Product Marketing Manager for SAS Customer Intelligence Solutions. “We are continually extending these MRM capabilities as demonstrated by our partnership with Assetlink, a leading provider of integrated marketing operations management solutions.”
SAS® Marketing Resource Management enables users to organize, manage and optimize marketing budgets, processes and resources. MRM capabilities include marketing planning and budgeting, marketing budget optimization, marketing performance management and campaign workflow and collaboration.
SAS supports all of these MRM categories with its marketing suite. SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp., and Wolters Kluwer.
About the Magic Quadrant
The Magic Quadrants are copyrighted 2009 and 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
[i] Gartner, Inc., Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 19, 2010.
[ii] Gartner, Inc., Magic Quadrant for CRM Multichannel Campaign Management, Adam Sarner, April 24, 2009.
[iii] Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam, Bill Hostmann, James Richardson, Andreas Bitterer, January 29, 2010.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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