Providing software solutions since 1976
Providing software solutions since 1976
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SAS® to present Customer Experience Maturity Monitor research at Forrester’s Customer Experience Forum 2009CARY, NC (Jun. 16, 2009) – Visitors to SAS’ booth (#118) at Forrester’s Customer Experience Forum 2009 can participate in a global research study measuring customer experience management capabilities and see how their company compares to over 300 leading companies that have participated so far. Business analytics leader SAS developed the Customer Experience Maturity Monitor with Peppers & Rogers Group. The study determined that companies combining better customer experience management capabilities with strong customer orientation enjoy a decisive competitive advantage. Participants will see their score in relation to others taking the survey, receive a “gap analysis” of strengths and weaknesses and insight on how to be more effective and drive bottom-line results. SAS will also be showcasing SAS® Customer Intelligence solutions at the Grand Hyatt New York, NY, on June 22-23. SAS’ comprehensive suite of top-ranked solutions spans the entire customer-focused marketing process including campaign management, cross-sell/up-sell, customer experience analytics, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management, real-time decision management and Web analytics. SAS® Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, DeutschlandCard, The Dow Chemical Co., First Citizens Bank, Grupo Santander, Hartford Life, Swisscom, US Bank, Vodafone Australia and Wolters Kluwer.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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