DataFlux Placed in Leaders Quadrant for 2009 Data Quality Tools Magic Quadrant

Report analyzes vendors’ ability to execute and completeness of vision

CARY, NC  (Jun. 11, 2009)  –   DataFlux, a leading provider of data quality and data integration solutions, today announced that Gartner, Inc., a leading information technology research and advisory firm, positioned DataFlux in the leaders quadrant of its 2009 “Magic Quadrant for Data Quality Tools” annual report. 

DataFlux enables organizations to analyze, improve and control data through an award-winning integrated technology platform.  With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build  a unified view of customers, products, suppliers or any other corporate data asset.

“DataFlux has always emphasized the critical importance of data quality for every enterprise operation – business intelligence, master data management, customer relationship management, and spend management,” said Tony Fisher, president and CEO of DataFlux. “With a strong foundation of clean, de-duplicated data, companies are able to trust its information-driven decision-making.  Data is every organization’s strongest asset and needs to be seen as powerful and critical to business success.” 

Gartner’s Magic Quadrants evaluate vendors within a particular technology market based on their completeness of vision and ability to execute. The Magic Quadrant uses fifteen criteria varying in influence that position vendors based on their comparative strengths. These criteria include overall viability, customer experience, operations, market understanding, innovation and product/service. 

According to the report authored by Ted Friedman and Andreas Bitterer, “Organizations are aware that data quality competence is fundamental to the success of critical initiatives such as master data management (MDM), information governance, business intelligence (BI) and IT modernization. This awareness has increased the demand for insight about best practices, organizational structures and technology to support the data quality discipline.”

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

About DataFlux 

DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform.  With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a solid information foundation that delivers a unified view of customers, products, suppliers or any other corporate data assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess and improve problematic data, building the foundation for enterprise data governance, compliance and MDM initiatives. To learn more about DataFlux, visit www.dataflux.com.

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