Catalina Marketing gains unparalleled brand traction with SAS® and Netezza
With SAS® Scoring Accelerator for Netezza, Catalina achieves analytic results 270 times faster.
CARY, NC and BOSTON (Jun. 21, 2010) – Catalina Marketing, the global leader in shopper-driven media and marketing solutions, has reduced its model-scoring times from 4.5 hours to around 60 seconds thanks to SAS® Scoring Accelerator for Netezza. As a result, the company is able to use more complex, varied models to obtain analytical results faster for more efficient, reliable decisions – improving brand performance on behalf of its food, drug, and mass advertising and marketing partners.
Using Catalina’s Netezza TwinFin™ data warehouse appliance together with technology from SAS, the leader in business analytics software and services, allows Catalina to focus on improving business process and organizational performance. For example, modelers who were spending 30 percent of their time on program execution and model deployment are now free to more efficiently focus on model development.
“SAS Scoring Accelerator for Netezza combined with Netezza’s TwinFin data warehouse appliance enables Catalina to reduce data movement and execute the scoring process inside Netezza, which provides overwhelming benefits to extend and streamline our modeling process,” said Eric Williams, Chief Technology Officer for Catalina Marketing. “Catalina is now able to create more flexible, robust models that take advantage of complex analytic data preparation steps and methods without the need for manual recoding of our custom in-database scoring routines.”
Ryan Carr, Catalina’s Vice President of Advanced Analytics, added: “By using the SAS Scoring Accelerator for Netezza, Catalina's execution time has diminished from hours to minutes. We have experienced as much as a 90 percent reduction in execution time compared to our traditional use of complex models, previously performed outside the database.”
Running SAS analytic scoring processes to where data is stored moves customers like Catalina closer to real-time decision making without jeopardizing data consistency and reliability. Increasing the speed of model scoring has allowed Catalina to rethink business processes and issues, which has resulted in additional programs that can be offered to clients.
“Rather than hand coding processes to run inside the database, which limited the effectiveness of the models they could run, SAS Scoring Accelerator for Netezza automates model deployment tasks inside the database. This improves Catalina’s operational efficiency by reducing costs associated with time consuming model deployment processes, model maintenance and previous model flexibility issues,” said Keith Collins, SAS Vice President and Chief Technology Officer.
Netezza President and CEO Jim Baum agrees. “Harvesting the value of business analytics eludes many organizations,” he said. “Traditional databases cannot cope with the scale and complexity of advanced analytics. By executing analytic processing inside the database, SAS Scoring Accelerator for Netezza allows companies like Catalina to deeply analyze more data and opens the door for mainstream market adoption of advanced analytics.”
Today's announcement was made at the 2010 Netezza User Conference – Enzee Universe. The event runs from June 21-23, and attendees can learn more and view a demonstration of SAS Scoring Accelerator for Netezza.
About Netezza Corporation
Netezza Corporation (NYSE: NZ) is the global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts, and has offices in Northern Virginia, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com .Netezza®, TwinFin™ and the “N” logo are either trademarks or registered trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world
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