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KidsFutures uses SAS® to grow Futura Rewards™ ProgramPredictive analytics software to give loyalty program operator and partners greater customer insightTORONTO (Nov. 27, 2006) – SAS, the leader in business intelligence, today announced that it has entered an alliance agreement with KidsFutures Inc. (TSX-V:FUT), operator of the Futura Rewards Program, a national loyalty program that helps Canadian families save money for their financial goals. The alliance will provide KidsFutures with SAS data management and predictive analytics tools to support rewards program analysis and reporting. Participating program partners, which include grocery retailers and packaged goods companies, will also benefit from the information created by SAS software, and they will be able to access customer information through online reports that will help them turn customer insight into customized promotions and brand loyalty reward offers. “As our program grows, the amount of product and transactional data is growing significantly, and having the ability to integrate, manage and mine this data is integral to the success of KidsFutures and its partners,” said Byron Holland, Chief Operating Officer of KidsFutures Inc. “We can help our grocery, retail and product partners with the power of predictive modeling to help them improve their overall approach to, among other things, merchandising and pricing, so that they are able to provide better customer service and ultimately improve profitability.” “SAS is excited to be involved with this growing rewards category,” said Pat Finerty, Vice President of Alliances and Business Development for SAS Canada. “SAS analytics will enable KidsFutures and its partners to leverage their data more effectively, which in turn will drive growth across the coalition partnership.” About KidsFutures Inc. and Futura RewardsOperated by Toronto-based KidsFutures Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada’s best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product – mutual funds in a RRSP, Registered Education Savings Plans (RESPs), GICs, etc. – at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice. The Futura Rewards Program has in excess of 330,000 members who benefit from numerous opportunities to earn Futura Rewards through a coalition of over 60 Program Partners representing over 100 well-known brands, services and hundreds of individual products. The program is also available in more than 1,100 retail locations and more than 50 grocery locations across Canada. For more information, visit www.FuturaRewards.ca. ABOUT SAS CANADAThe Canadian subsidiary of SAS has been in operation for 18 years. Headquartered in Toronto, SAS employs 200 people across the country at its Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices. For more information, visit www.sas.com/canada.
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
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