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The Children's Place chooses SAS for trend and forecast planningBetterManagement LIVE 2005, LAS VEGAS (Oct. 26, 2005) – SAS, the leader in business intelligence, today announced that The Children's Place Retail Stores, Inc. (Nasdaq: PLCE), a leading specialty retailer of children's merchandise ages newborn to ten years, uses SAS® to help determine pricing, optimize assortment planning and enhance marketing campaigns. The Children's Place, which operates over 750 Children's Place stores and 300 Disney stores in North America, will use SAS to assist in driving higher sales and lower markdowns. Assortment planning was identified as an area in which The Children's Place could use analytics to improve performance. SAS is enabling The Children's Place to more effectively target merchandise assortments to different consumer groups. "We're using SAS to dig much deeper into our data on a number of key initiatives," said Richard Flaks, senior vice president, planning, allocation and information technology for The Children's Place. "We're focused on deriving much better insight from our data to better target strategies in assortment planning, pricing and CRM and SAS is providing insight that should help us to better compete." "The Children's Place offers a unique value proposition in the market with competitive prices and high quality products," said Lori Schafer, president of Marketmax, a division of SAS. "SAS is pleased to be able to help The Children's Place determine optimal pricing and merchandise assortments to maximize profits and customer satisfaction." SAS solutions for retail are founded on the SAS® Enterprise Intelligence Platformdelivering pervasive insights into the evolving business conditions at any given time. Business intelligence is drawn from the analytics and predictive modeling inherent in the SAS platform. Today's announcement came at the BetterManagement LIVE Worldwide Business Conference, which addresses critical business management issues from around the world. BetterManagement LIVE brings together more than 800 attendees from the public and private sectors to share insights and knowledge. More than 85 speakers in seven focused tracks represent a broad spectrum of executives, academics, consultants and financial experts. About The Children's Place Retail Stores, Inc.
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites – including 96 of the top 100 companies on the FORTUNE Global 500® – to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world
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