Fourth year in a row CRM magazine recognizes SAS as leader in customer intelligence

SAS named winner in CRM Analytics and leader in marketing automation

CARY, NC  (Oct. 09, 2006)  –  For the fourth consecutive year, CRM magazine has recognized SAS as the leading provider of CRM analytics. At an award ceremony at the destinationCRM 2006 Conference, SAS, the leader in business intelligence, was lauded as the CRM Market Winner for analytics and a CRM Market Leader for marketing automation. The 2006 CRM Leader Awards recognize people and companies that have performed at the highest level, shaping the industry and pushing it forward. 

In the CRM Analytics category, CRM Magazine said “SAS knows analytics and everybody knows SAS. It once again came out as the leader of the leaders, attaining the highest marks in all categories. With the release of 10 vertical solutions this March, including new offerings in the telecom and manufacturing industries, SAS shows that it is continuing to play into the needs of its broad customer base. “It's a SAS world," says Bruce Beigel, senior marketing director at Winterberry Group. It is clear that until other vendors ramp up their data preparation and analysis tools, everyone else is just living in it.” 

In the marketing automation category SAS was recognized for “harnessing its robust BI to create a customer intelligence product line”. CRM Magazine made specific note of SAS’ on-demand versions of Veridiem MRM and SAS Solutions: Marketing Automation. 

In 2004, CRM Magazine inducted SAS CEO Jim Goodnight into its Hall of Fame for Goodnight’s contribution in building the CRM industry. 

SAS views customer intelligence as an end-to-end process, which should be provided by a software platform architected specifically so people with a variety of backgrounds can generate intelligence in their day-to-day jobs. SAS’ customer intelligence solutions span campaign management, cross-sell/up-sell, customer retention, customer segmentation, email marketing, interaction management, campaign optimization, marketing performance management and web analytics. SAS provides industry-specific solutions for the retail, financial, insurance, life sciences, healthcare, manufacturing, CCE, telecommunications and government sectors. 

SAS Customer Intelligence solutions are built on the SAS Enterprise Intelligence Platform, which serves as the foundation for creating and delivering accurate, in-depth intelligence, and can be extended, customized and integrated with other SAS applications – and other vendor’s applications - to deliver new solutions and meet unique business requirements. 

The CRM Market Leader award recognizes the top vendors in eight categories. Each category includes six CRM vendors (one winner, four leaders and one company to watch), which are selected based on weighted criteria that include revenue, revenue growth, market share, reputation for customer satisfaction, depth of functionality, and company direction. 

For the second consecutive year DataFlux, a subsidiary of SAS, was selected as a CRM Market Winner in data quality. 

Read the full story in the October 2005 issue of CRM magazine.

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