SAS to offer complete CRM solutions for telecommunications industry with HP

SAS to deliver with HP end-to-end software and infrastructure solutions

MIAMI, FL  (July 21, 2003)  –  SAS, a leader in business intelligence, today announced an agreement with HP to offer SAS’ customer relationship management (CRM) solutions in combination with HP services and solutions for customers in Latin America’s telecommunications industry. This relationship will help drive new SAS® software sales by drawing on HP’s expertise in the Latin American telecommunications market and enabling HP Services to position SAS applications as a part of HP’s solutions throughout the region.

The agreement combines powerful SAS analytical applications and data warehousing technology with HP’s innovative computing infrastructure and services, delivering proven end-to-end solutions for Latin American telephone and mobile operators, as well as telecommunications equipment providers.

"This agreement with HP in Latin America is an exciting advancement in our longtime alliance with HP," said Zul Abbany, vice president of Alliance Development at SAS. "It is our first targeted marketing agreement with HP and provides an opportunity for SAS’ direct sales teams in Latin America to work with HP Services to sell and deliver CRM and other solutions into the telecommunications industry of Latin America."

"The combination of our offerings provides customers with the best of both worlds, HP’s 25 years of expertise in fixed and mobile network infrastructure along with SAS’ powerful analytical solutions," said Nigel Ball, vice president and general manager, HP Enterprise Solutions Partners. "We are pleased to be enhancing our longstanding relationship with SAS to specifically address the needs of the telecommunications industry."

Benefits all around

For SAS, HP provides the network expertise in voice, data and billing necessary for creating an effective CRM solution that is integrated into the enterprise. In addition, the agreement expands HP’s solution portfolios with proven, award-winning SAS solutions in targeted solution areas, beginning with SAS Customer Retention for Telecommunications.

In this highly competitive market, retaining customers and acquiring new ones means the difference between success and failure. Only through complete, end-to-end solutions can carriers, mobile operators and other service providers effectively compete in the market, improve customer relationship management functions, reduce churn and, ultimately, increase their profitability.

Leveraging existing relationships

SAS solutions help companies leverage their investments in existing operational and transactional systems and draw intelligence from them. For example, SAS Customer Retention for Telecommunications helps organizations identify patterns in customer call records that can be used to enhance customer outreach and one-to-one marketing programs.

SAS works closely with partners to give customers access to its software through indirect channels, allowing them to work with the integrators of their choice to acquire a complete solution. Partners also give SAS access to customers in new markets that have, in the past, been difficult to penetrate.

"This alliance delivers a unique combination of strengths ranging from hardware and software products to services and knowledge. Our combined efforts enable us to understand customer needs and create exceptional value solutions for our customers," said Marianna Suciu, vice president of Government, Latin America and Canada Operations for SAS Americas. "We look forward to working with HP in Latin America. Together, we plan to expand our reach in the telecommunications industry, where we both have strong credibility and coverage in the region."

"Addressing the evolving needs of the telecommunications industry in Latin America is a focal point of this agreement. Our customers are looking for end-to-end solutions to help them achieve competitive advantage in an industry that is constantly changing and economies that experience frequent economic pressure," said Eduardo Araujo, vice president of HP Services, Latin America and the Caribbean Region. "We believe that by delivering a total solution - hardware, software and services - with SAS, we can help our customers maximize the value they attain from their computing systems investments."

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