Press Release
Printer-Friendly
News |
Staples selects SAS Marketing Automation for comprehensive database campaign managementStaples will automate marketing processes with SASCARY, NC (June 28, 2006) – SAS, the leader in business intelligence, today announced that Staples, Inc. (Nasdaq: SPLS), the world's largest office products company, has selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution. “When we decided we needed an integrated marketing solution, SAS was an obvious choice,” said Ivona Piper, Vice President of Database Marketing at Staples. “SAS Marketing Automation will support our corporate database marketing team to provide increased efficiency at every stage of the process. The strength of the embedded analytics in their campaign management processes will help us maximize ROI from our marketing communications.” SAS' ability to support a global enterprise is one of the deciding factors that led Staples to select SAS Marketing Automation. Staples executives were encouraged by SAS' global marketing automation footprint and its ability to support new installations outside of the U.S. Staples is confident that SAS' continuous investment in R&D and its growing portfolio of Customer Intelligence products will be able to keep pace with their needs.
SAS is the leader in business intelligence software and services. Customers at 40,000 sites use SAS software to improve performance through insight into vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
.
|
|
