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SAS Marketing Automation receives 2006 Product of the Year award from Communications SolutionsCARY, N.C. (May 24, 2007) – “SAS has been recognized with a 2006 Product of the Year Award for its excellence in technological advancement and application refinement,” said Rich Tehrani, TMC President and Group Editor-in-Chief of Communications Solutions, “SAS has proven it is committed to quality and excellence in solutions that benefit the customer experience as well as ROI for the companies that use it.” SAS Marketing Automation is part of SAS’ broader customer intelligence suite of solutions. SAS’ customer intelligence solutions span campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics. SAS provides industry-specific solutions for the retail, financial, insurance, life sciences, pharmaceutical, healthcare, manufacturing, communications, entertainment and government sectors. Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., DIRECTV, The Dow Chemical Co., First Citizens Bank, Hartford Life, Loyalty Management UK, Swisscom and World Wildlife Fund. The seventh annual Communications Solutions Product of the Year Award recognizes the vision, leadership and attention to detail that are the hallmarks of the prestigious award. The most innovative products and services brought to market in 2006 have been selected as recipients of this year’s Communications Solutions Product of the Year Award for their groundbreaking achievement. The 2006 Product of the Year Award winners can be found on the Communications Solutions Web site. About SASSAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites – including 96 of the top 100 companies on the FORTUNE Global 500® – to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know® .Back to Recent SAS Press Releases Copyright © SAS Institute Inc. All Rights Reserved. |
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