SUBWAY® restaurant chain stays fresh and healthy with SAS' powerful analytics

World’s largest submarine sandwich chain uses SAS® Enterprise BI Server to assess costs and individual store performance

Retail Systems 2006 Conference & Exposition, CHICAGO   (May 23, 2006)  –  SAS, the leader in business intelligence, announced today that SUBWAY^® restaurants, North America’s largest restaurant chain, is using SAS® Enterprise BI Server to assess costs and analyze store performance. SUBWAY restaurants, with more than 25,000 locations in 83 countries, chose SAS because of its proven reputation for working with the extraordinarily large volumes of data generated in the restaurant business.   

“We have data streaming in from thousands of stores across North America and many distributors and suppliers,” said Thomas J. Coba, Chief Operating Officer for the SUBWAY brand. “All that data was becoming cumbersome and difficult to manage. We needed to monitor in-network buying, customer behavior and supplier behavior. And we needed to better understand areas for improvements and cost reductions. Now that the SAS implementation is up and running, we’re already experiencing better visibility into our supply chain and realizing savings.” 

Coba said SAS allows SUBWAY restaurants to achieve one of its strategic goals: providing the tools and systems to improve franchisee sales and profitability. 

SAS was introduced to the SUBWAY  chain using the Supply Information Management System (SIMS), a product developed for Quick Service Restaurants (QSR) by a SAS partner, Oak Brook Associates Inc. Commented Thys Van Hout, Founder and CEO of Oak Brook Associates, “I admire Tom Coba and his team for their commitment to help build the business success of entrepreneurs operating SUBWAY restaurants and look forward to working with them. I could not operate my business, nor offer the SIMS product designed for the QSR industry without the power to know of SAS.” 

In addition to SUBWAY restaurants, SAS customers include hundreds of leading retailers worldwide, such as Brooks Brothers, Bakers Footwear, Burger King, Carrefour, Casino, Casual Male, Catalina Marketing,  The Children’s Place, Circuit City, Fakta, Federated Department Stores, Karstadt, Kohl’s, Li & Fung Retailing Group, The Limited, Lowe’s Companies, Luxottica Retail, Marks & Spencer, Newport News, Northern Tool & Equipment, Office Depot, Sainsbury’s, Sport Chalet, Staples, Tesco, Too Inc., Waitrose Limited, Williams-Sonoma and 1-800-FLOWERS.COM. 

SAS is demonstrating its SAS retail intelligence solutions at Retail Systems 2006 in booth #1902. 

About Oak Brook Associates Inc.

Oak Brook Associates was founded in 1989 to exploit technologies that improve operations in the food service industry. Oak Brook Associates has developed the SIMS (Supply Information Management System) solution as a way for restaurant chains to gain insight and profit improvement ideas. The SIMS solution can also be provided by the franchisor to help its franchises make more money. More information on SIMS for the quick service restaurant (QSR) industry can be found at http://www.qsrsims.com/.

About Subway

Headquartered in Milford, Conn., the SUBWAY^® restaurant chain has more than 25,000 restaurants in 83 countries. The chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership, which continues to this day, has made it possible for thousands to build and succeed in their own business. Recently, the SUBWAY^® chain surpassed McDonald’s in the number of restaurants open in the United States, Canada, Australia and New Zealand. In 2006, the SUBWAY^® chain was named the number one franchise opportunity in Entrepreneur magazine’s “Franchise 500” ranking. The chain has achieved that ranking 14 times in the past 18 years. For more information about the SUBWAY^® restaurant chain, visit www.subway.com.

*SUBWAY^® is a registered trademark of Doctor’s Associates Inc.

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