SAS in Leaders quadrant for Multichannel Campaign Management Magic Quadrant

CARY, NC  (April 29, 2008)  –  SAS announced today that it is in the Leaders quadrant in Gartner Inc.’s latest report, "Magic Quadrant for Multichannel Campaign Management, 2008 ."  [i] Gartner recently placed SAS in the Leaders quadrants for customer data mining [ii]  and business intelligence platforms [iii] . 

According to Gartner, “Leaders consistently out-perform in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”

SAS^® Customer Intelligence solutions sales grew 50 percent in 2007, and major enhancements to the SAS Customer Intelligence suite will continue this momentum in 2008. SAS Real-Time Decision Manager is a new addition to the suite, and last year SAS launched new versions of SAS Marketing Optimization, SAS Digital Marketing and SAS Marketing Automation  . 

SAS further strengthens its offerings with the acquisition of Teragram, which will enhance SAS’ own robust text mining and analytical BI offerings and extend them to enterprise and mobile search.

“We plan to exploit our strength in analytics to mine social networks, which will become a strong differentiator for SAS when integrated with multi-channel campaign management,” said Jeff Levitan, General Manager, SAS Customer Intelligence. “We’ve definitely seen an upsurge in customers looking for capabilities such as advanced campaign management, cross-campaign optimization, predictive analytics and customer experience analytics to help them execute smarter marketing programs.”

Leading Danish insurance company optimizes campaigns with SAS®

Topdanmark, one of Denmark's leading insurance companies, uses SAS to optimize campaign effectiveness for every situation and at every stage of the marketing process – from setting strategy and targeting opportunities to implementing campaign initiatives and measuring results.

Priorities at Topdanmark include keeping the entire organization customer-oriented and optimizing customer communications for each situation. Indeed, experience shows that optimizing marketing campaigns on a case-by-case basis is far more important than flashy mass communication.

"With SAS we utilize data more efficiently and have optimized the campaign process," said Bjorn Verwohlt, Deputy Chief Executive at Topdanmark. "In other words, process optimization through marketing automation generates more campaigns with better results from the same amount of resources. We have increased both the amount and quality of lead generation efforts, enabling us to double the number of campaigns we execute.”

Topdanmark has also saved a considerable amount of money from not having to buy services from external suppliers as part of the campaign flow because the solution entails that several phases of the campaign move in-house.

An integrated suite of top-ranked marketing solutions

While many enterprise marketing management vendors are narrowly focused on point solutions, SAS provides a comprehensive suite of top-ranked products that span the entire customer-focused marketing process. SAS software’s campaign management capabilities are part of a broader customer intelligence suite of solutions that handles campaign management, cross-sell/up-sell, customer retention, customer segmentation, e-mail marketing, event-driven marketing, campaign optimization, marketing mix analysis, marketing performance management and Web analytics.

Customers worldwide using SAS to support customer initiatives include 1-800-FLOWERS.COM, American Honda Motor Co., The Dow Chemical Co., First Citizens Bank, Hartford Life, Loyalty Management UK, Swisscom and US Bank. 

About the Magic Quadrant

The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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