SAS to host ‘Breakthrough’ author Keith McFarland

Greater Raleigh Chamber of Commerce event focuses on growing businesses beyond their entrepreneurial beginnings

CARY, NC  (Apr. 22, 2008)  –  Could any Triangle-area company grow like its neighbor, global business intelligence leader SAS? That’s the question best-selling author Keith McFarland will answer on Tuesday, May 6, when his book tour stops at SAS world headquarters. 

McFarland, whose book The Breakthrough Company: How Everyday Companies Become Extraordinary Performers debuted at No. 1 on the Wall Street Journal’s best-seller list, will share insights and evidence he gained during five years of research. He found that most companies stay small – only one-tenth of 1 percent of companies exceed US$250 million in annual sales. SAS, with revenues exceeding $2 billion, bucked the trend and is one of nine companies cited in the book.

In a roundtable discussion with McFarland, SAS CEO Jim Goodnight and Staubach Company Executive Chairman Roger Staubach, whose companies are highlighted in The Breakthrough Company, will discuss how they achieved “breakthrough” status and share proven strategies.

At the event, sponsored by the Raleigh Chamber, attendees will learn how to:

• Build and strengthen company character by aligning words and behavior.
• Maintain profitability as a company expands.
• Navigate what McFarland calls the “Business Bermuda Triangle.”
• Surround a company with a network of outside resources.

Event seating is limited. Registration is required. Deadline to register online is Friday, April 25.  Questions? Call (919) 664-7031.

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