Press Release
Printer-Friendly
News |
SAS in Visionaries quadrant for Marketing Resource ManagementCARY, NC (Mar. 10, 2008) – SAS announced today that it is in the Visionaries Quadrant of the Magic Quadrant for Marketing Resource Management 2008, by Gartner, Inc [i] . Gartner recently recognized SAS in the leaders quadrant in multiple magic quadrants including Multi-Channel Campaign Management [ii] , Customer Data Mining [iii] and Business Intelligence Platforms [iv] . SAS' strength is its ability to tie together key components of the MRM process including planning, development, measurement and optimization of marketing initiatives. "SAS' focus on advanced analytics and advanced planning will redefine MRM," said Jeff Levitan General Manager, SAS Customer Intelligence. “The intelligent application of analytics is a competitive differentiator for SAS customers. SAS helps marketers make smarter marketing resource decisions.” SAS customer CIGNA HealthCare praises SAS software’s ability to efficiently create reports and optimize its clients’ healthcare. “Today our business is much more than simply managing claims – it is a catalyst for improving member health and associated costs,” said Tamin Ahmed, vice president of Informatics at CIGNA HealthCare. “Our ability to process, analyze and act on data is vital to helping engage our members effectively and efficiently to optimize their healthcare options. With SAS, we’re better able to implement solutions quickly to track marketing metrics and manage marketing performance. Using SAS we can save considerable amounts of highly specialized IT resources through flexible solutions developed and maintained by business resources. Best of all, the applications are easy for everyone in our company to use.” SAS continues investing in marketing resource management with plans to continually improve content management and workflow capabilities in 2008 and beyond. About the Magic QuadrantThe Magic Quadrants are copyrighted 2007 and 2008 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. [i] Gartner Research. “Magic Quadrant for Marketing Resource Management, 1Q08,” by Kimberly Collins, 3 March 2008. [ii] Gartner Research. “Magic Quadrant for Multi-Channel Campaign Management, 1Q07,” by Adam Sarner, April 6, 2007. [iii] Gartner, Inc., “Magic Quadrant for Customer Data Mining, 2007” by Gareth Herschel, May 4, 2007. [iv] Gartner, Inc.. Magic Quadrant for Business Intelligence Platforms, 2008, James Richardson, Kurt Schlegel, Bill Hostmann and Neil McMurchy, February 1, 2008.
SAS is the leader in business intelligence and analytical software and services. Customers at more than 44,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world
The Power to Know®
.
|
Editorial Contacts:
Visit the SAS Press Center for more information. |